Wednesday, March 11, 2009

A lighter side of global depression


Have you noticed the new SBS buses do not have LCD TVs on board and thus no irritating TV mobile? Hmm have I spoken too soon and it's actually on the way? Well, anyway I managed to catch a nap in the silence!


Anyway from SBS website -
SBS Transit worked with MediaCorp to install TV Mobile in our buses in 2001. MediaCorp looks after the programming and maintenance of the television sets while SBS Transit provides the space in the buses. The purpose is to provide infotainment to our commuters so as to enhance their travel experience. This is also a source of revenue for us to defray costs.


As Mediacorp is having some tightening of expenses of late, perhaps they are cutting costs amidst the global downturn with not enough media advertising revenue to embark on more LCD TVs?

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